Intimidated by the thought of entering Salon Today magazine’s elite Salon Today 200 competition? Not sure if your salon has what it takes to compete against hundreds of top-performing salons across the country? Salon Today Editor Stacey Soble is here to put your fears to rest. We asked her for the inside scoop on how to get on the prestigious ST 200 list and she delivered the goods — and then some. Over the years, Stacey has written blogs, hosted webinars and been a guest speaker at countless conferences on this hot topic. Below, you’ll find her answers to the most often-asked and important questions that surround the ST 200.
Q: Why are there different categories, and do I have to enter all of them?
Stacey Soble: The competition used to be based on growth up until 2010, when the recession was in full force. We knew a lot of salons would have challenges showing true economic growth, so we restructured to focus on best business practices. There are a lot of areas that contribute to salon management, so we wanted to spotlight those. So now, the growth category comprises half of the 200, and then there are 10 other best practice categories in addition to growth that make up the rest of the list (customer service, technology, advanced education, etc).You do not need to enter all of the categories. You must enter one, but you can enter as many categories as you want. And you can be honored in multiple categories.
Q: When should I enter Growth?
SS: You should always enter growth if your total gross revenue sales showed a 10 percent increase or more over the previous year.However, every year the lowest percentage that wins changes based on how many people enter and how the economy overall is performing. The key to this competition is that you are competing against everyone else who is entering. You have to be better than your competition. One year your numbers may be good enough but the next year the same numbers may not — depends on the year.I would always enter growth if you have strong numbers, because it’s the easiest category to win in and not dependent on an essay — it’s all about numbers.
Q: How many categories should I enter?
SS: It’s better to choose three to five categories you feel are your strong suits and enter those than to enter all 11. You’ll have stronger applications that way. The people who do 10 or 11 don’t put as much effort into each individual category. Look at the categories, think about your salon and what you’re strong in, and enter those categories.
Q: When writing my essays, how should I format them?
SS: Remember, we are judging on the information provided in the essay and not the quality of the prose of your essay. Pack it full of examples, results and statistics. You can do those in bullet points if you want. We’re not judging on grammar, spelling, etc.I would never presume to cut someone’s hair — it’s not my skill set. We’re not looking for great writers. That’s not what the contest is about. How well can I visualize your salon through your essay? Examples will provide that picture.
Just days after leaked emails from divorce documents revealed that Jack White called Dan Auerbach an “asshole” who copies him all the time, it turns out that the Black Keys frontman is going through a nasty split of his own.
According to TMZ, Auerbach accused his wife, Stephanie Gonis, of attempting suicide twice in one day, first by slashing her legs and ankles in front of their young daughter, and then by attempting to burn their house down. Gonis copped to the first attempt, saying it was due to years of spousal abuse — it’s unclear if this means Auerbach was violent toward her — but said the fire was an accident. She committed herself after the incident.
Auerbach was granted temporary custody of their daughter, Sadie Little Auerbarch, who was born in 2008. Gonis can visit under supervision, with the judge saying it’ll stay that way until he’s convinced she’s stable.
The couple’s split came to light back in February, when Auerbach attended the Grammys alone and not wearing his wedding band. Us Weekly confirmed the “unfortunate” split with an anonymous source.
Auerbach will have some support from Black Keys drummer Patrick Carney, who went through a grueling divorce in 2009. Following that, his ex, Denise Grollmus, wrote an article for Salon in which she revealed their mutual infidelity, constant fighting, and cast Auerbach in a particularly unflattering light.
Meanwhile, White — Auerbach’s fellow Nashville resident who also found fame by singing and playing guitar in a garage-blues duo in the 2000s — is countersuing his wife, singer and model Karen Elson, in their ongoing divorce saga. She recently filed a restraining order against him, claiming he’s a threat to their kids and used emails, including the one where White insults Auerbach in a discussion about their kids’ school arrangements, while he’s fighting back, saying she’s still in love with him and left their children in his care after the court filings.
At least, as far as we know, Carney is happily remarried.